Just because you publish high-quality content on your website does not mean potential clients will easily find it. The ultimate goal of creating quality content should be that the right audience gets to see and consume it.
Creating a strong digital content strategy is just as important as creating it in the first place. The result should be to produce evergreen content as well as increase traffic over time. To do that, it is important to understand how to plan and execute the publication in all relevant channels.
Below, you can read about the most cost-effective sources to generate traffic and new leads.
- Email campaigns and newsletters
Including a sign-up button in your email campaigns or newsletters allows your readers to opt in to receive even more content, which will help you ensure future traffic and build a long-lasting relationship.
- Videos and podcasts
Producing short, but entertaining videos or podcasts can help capture peoples’ attention, and ensure that the audience that prefers listening over reading can benefit from your content as well. It allows your users to listen to high-quality content no matter where they are or what they are doing.
- Blog posts and guest blogging
Starting a blog does not just attract visitors; it shows that your knowledge is up-to-date and will help you gain authority within your field. Furthermore, you can offer your writing skills to other blogs that potential clients might visit as well, which can also increase your chances of being heard by the right audience.
- eBooks and case studies
Once you have produced a lot of content, you can merge it into an eBook that you can offer as free download to attract even more visitors. Case studies are also a fantastic way to tell a successful client’s story while showing off how you helped to solve the issue he or she was facing.
Infographics are a very popular form of visual communication tool because they are a great way to visualize or organize data and information in a compelling way that makes the content easier to understand and remember.