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Should You Switch to a .LAW Domain?

Jan 14, 2022 | Domain Portfolio

You’ve heard it before, “A good first impression us everything.” The first day at law school. The first day at court. The first client meeting. While making an excellent first impression is crucial, creating a lasting impact is even more important.

Generally, people distrust new things and are initially suspicious when new concepts are being introduced. But the fact is, more than 23 million domain names have been registered since 2013 when new generic Top-Level Domains like .LAW, .LEGAL, .ATTORNEY, or .LAWYER were first introduced. Moreover, around 380 websites are being created per minute. So the domain landscape is always growing, and industry-specific reserved domains can help your company stay ahead of the curve.

Your domain name is important for your online branding, and the letters at the end of a domain name, the domain extension, can explain the website’s purpose before a user even opens it. We can’t constantly control how we are perceived, but having a thoughtful strategy for domain name portfolio management is critical in securing your business and creating an impression that lasts. Fortunately, new gTLDs provide more domain name choices and present you with a unique opportunity to stand out from your competition, an essential area of your business — trust. Registering a .LAW domain can help you establish a professional first impression with your potential clients by working with a verified and trusted online legal resource.