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How to protect your law firm’s brand image with an outstanding website

Oct 14, 2021 | Web Presence

Today, if you need any kind of help or information, you go online and start searching. However, no matter the industry or business, it’s becoming increasingly more difficult to stand out. Investing in a professional website can lead to more business for your law firm; the increased attention and the growth of referrals lead to quality leads, improved client engagement and ultimately to an outstanding reputation.

  1. Register a memorable domain name

The era of .COM started in the mid-80s, and it is still the most sought-after generic Top-Level Domain (gTLD) there is. But since 2013, you can also register domains with .LEGAL, .LAWYER, .ATTORNEY, or .LAW. The latter is restricted to qualified lawyers, law firms, and legal institutions, which can help you outperform your competitors by showing authority.


  1. Optimize the user experience

Make sure you create your website with your clients in mind because the first impression counts; always. You only have a few short moments to grab your visitor’s attention. For example, nobody likes to wait for a website to load, or spend extra time figuring out complicated site navigation. Give people an overview of the services you provide and keep your navigation simple. Make it easy for potential clients to get in touch with you by clearly highlighting contact details and communicating the benefits of working with you.


  1. Include a “Call-To-Action”

CTAs are fundamental for the success of your website because they represent the main actions you want your users to take. It could range from “Download this guide” to “Schedule a consultation online.” The proper use and placement of a CTA give you the chance to motivate your visitors to take the next step toward becoming a client; it can be the determining factor of a lead turning into a conversion.


  1. Write quality content

To keep your readers engaged, simplify your text, use imagery, and avoid technical legal terms since they are hard to understand for the average reader. Because the average attention span is limited to a few seconds, the structure of your content is just as important as the content itself to keep your visitor engaged.


  1. Make it Mobile-friendly

Having a mobile-friendly website is no longer an option; it’s a must to be successful online. Neglecting mobile users does not just look unprofessional; it also means turning down business. Most use mobile devices to access the internet in search of any advice. Mobile websites differ in layout, usability, design, and functionality, but whatever mobile device is being used, the steps to complete a task need to be stripped down to a minimum to make it truly mobile-friendly.