Search Engine Optimization is a very complex topic; once you think you mastered the art of SEO, the rules change and evolve again. But if you want to be visible online and increase your law firm’s brand awareness as well as its website traffic, the efforts you put into your search engine ranking are well worth it.
What is SEO?
First of all, you have to keep in mind that search engine optimization concentrates much more on the users of a search engine than on the search engine technology itself. It contains of a set of rules for optimizing your website in a certain way that it will achieve a higher organic search engine ranking. Search engines help users finding answers to their questions and problems. To do so, search engines discover available content and order it by how well it matches each search query.
In today’s digital world, SEO is an indispensable tool for positioning your firm as trustworthy and valuable. The main goal is not just to drive more people to your website, but also to help build a better relationship with your audience. There are countless studies on the user behavior, and even without naming any of them specifically, one thing is clear: the higher you rank, the more likely users are to discover you and your firm. Therefore, if you’re not on page one, you need to work on your organic search game. People trust search engine results and having a presence in the top positions increases the site’s trust.
What is Local SEO?
Local SEO is the part of SEO that enhances your visibility by concentrating on optimizing your website so it can be found in local search results. Since people increasingly use their mobile devices for their search, local SEO is becoming more and more important. 50 percent of people that use search engines on their mobile phones are conducting local searches. Therefore, it is a very effective way to market to local customers at the exact time they’re looking for a service, product, or information online.
To read more about how you can help your local SEO results, check out what our Legal Expert has to say about ccTLDs this month.