Today, law firms worldwide use online resources to get more leads or attract new clients. More often than not, people in need of an attorney, head online to do their research and find legal information or representation. Your website has the power to make up a person’s mind over whether to get in touch with you or not, but unfortunately, many legal professionals are unsure where to start when it comes to their online presence.
Here are 6 tips to help you create a unique website and encourage prospective clients to take action.
- Registering a memorable domain name
The era of .COM is still not over, but since its launch in the 80s, a lot has changed. You can now register new gTLDs (generic Top-Level-Domains) like .LEGAL, .LAWYER, .ATTORNEY, or, of course, .LAW, which opened a lot of new opportunities for people working in the legal industry. That being said, you do not need to ditch any existing domain extension. There are ways to work with multiple domain names or extensions at the same time by using a re-direct or web forwarding service.
(For more information, talk to your designated account rep or one of our domain specialists.)
- Optimize the user experience
A great website is optimized for great user experience, so you need to create it with your audience in mind; the first impression counts. Try to give people an overview of the services you provide, to show off right away how you can help them solve a problem. You have a few short moments to grab your visitor’s attention.
- Include a Call-To-Action
CTAs are crucial for your website’s success and represent the main actions you want your users to take. It could range from “Download this guide” to “Schedule a consultation online” and can be the determining factor of a lead turning into a conversion.
- Make it Mobile-friendly
Most of us use mobile devices to access the internet in search of advice online. Having a mobile-friendly website may be still more important for eCommerce stores, but neglecting mobile users does not just look unprofessional, it also means turning down possible business.
- Write quality content
What content does your audience want to read? Simplify text, use imagery, and avoid technical legal terms since they are hard to understand for the average reader. Also, don’t forget that the structure of your content is just as important as the content itself to keep your visitor engaged. Nothing is worse than a potential client feeling like he or she just wasted time reading outdated content.
- Improve your SEO
Search Engine Optimization is a process to optimize your web page’s content or code to improve search results and increase your search engine ranking. Your goal should be to be ranked for a specific service or the niche you are working in. Local SEO is also essential for legal businesses because it targets people that are hoping to find local businesses looking up “attorney near me,” or similar needs.
