The market for legal services is very competitive. According to the U.S. Chamber Institute of Legal Reform, online legal keyword advertising is among the most expensive in America. Many renowned firms invest vast sums of money in online marketing, making it harder for smaller firms to compete. The good news: the change from .COM to a new generic Top-Level Domain (gTLDs) like .LAW can positively affect law firms’ online traffic and lead them to the top of Google’s search results.
Search engine optimization (SEO) is vital for your success and will increase your online visibility. If your website does not rank high on search engine result pages (SERPs), chances are people will end up on the site of a competing firm and never even hear from you. Achieve a higher organic search engine ranking can help make your website more visible and lead to more quality traffic, which means more opportunities to find new clients. People trust search engine results, and having a presence in the top positions increases the site’s trust.
Therefore, paying attention to SEO is crucial for people finding you when they perform an online search.
dTrust, credibility, and authority
Google is treating new gTLDs like .LAW, just like it treats domain extensions like .COM. You will not experience any differences in ranking no matter which extension you pick. Still to this day, many marketing agencies and committed fans consider anything but a .COM domain as a bad investment.
Your search engine ranking is mainly based on how relevant your website is for people that look for help or information online. The more authority your site has, the higher your ranking will be. If your page doesn’t appear trustworthy to a search engine, you won’t generate a lot of organic traffic. Investing in an SSL certificate and a .LAW domain helped countless lawyers and law firms to reach their goals.
The success stories the Join.Law team witnessed over the years include lawyers whose businesses were downright struggling until they made the switch to a .LAW, no matter how much money they invested in marketing consulting or SEO. The use of verified domain extensions as part of their digital strategy can help build brand awareness, increase traffic, and make it easier for customers to find you online.
Keep in mind, establishing a brand online takes time, commitment, and a trusted partner. Don’t hesitate if you have questions; we are here to support you on your way to the top.
