Choosing the right domain name is one of the most important steps in establishing your legal business and the brand that surrounds it, but coming up with a great name isn’t always as easy as it seems. A catchy domain name is so much more than just your online address; it can affect your image and massively increase interest and drive more traffic to your website. The techniques below will help you hunt down the best domain name for your needs while attracting as many website visitors as possible.
First and foremost, your domain name should reflect the intentions you have with your future website. Write down everything that seems relevant, and you also want to make sure people can remember your domain name easily and type it accurately. With all that in mind, you can move on to our tips on how to come up with the perfect domain name.
- Swim upstream
Most guides will tell you to go for a short and simple domain name, but sometimes a longer and more descriptive domain name can benefit. A great example is generalaviation.law. Instead of shortening the name, the domain name owners created a phrase related to the business. It is an alternative to having your company name as your domain name. This way, it creates visual imagery while being meaningful as well as memorable, and the call-to-action tagline drives additional traffic to your site.
- Be inventive
Why not combine two words to make one new one? This technique is called a portmanteau, and it can help you create a unique business name and a domain name that is very likely available to register. Well-known companies like Groupon (group and coupon) or whole industries like Bollywood films (Bombay and Hollywood) originated by throwing two words at each other and waiting for what sticks.
- Target your area
You can target the local audience by including the region you practice law, like Atlanta.law or yourtown-yourfieldofexpertice.law. Also, major cities like New York City (.NYC), Berlin (.BERLIN), or Tokyo (.TOKYO) offer their domain extensions as well. With 101domain, we offer the biggest selection of ccTLDs and gTLDs in the industry.
Keep in mind that some domain names could also hurt your image and should be avoided at any cost. Stay away from words that can be spelled in multiple ways or slang words. Both can lead to problems finding your website. Numbers can have the same impact as well as hyphens. People who only hear about your website address instead of reading it do not know if you are using a number (10) or spelled out (ten). Last but not least, to avoid issues, make sure the name you have selected isn’t trademarked or copyrighted.
